Panasonic PRDCS
Enhancing Digital Commerce Operations with RPA and Generative AI
Key Solution: Robotic Process Automation (RPA) & Generative AI
Engagement Background:
Panasonic PRDCS, part of Matsushita Electric Research and Development (Suzhou) Co., LTD., was established in 2002 and is fully invested by Matsushita Electric (China) Co., LTD.—the 49th enterprise of the Panasonic Group in China. The company specialises in system solution development, substrate technology, AI digital development, cold chain development, and provides intellectual property, technical research, and training services for the Panasonic Group.
Challenge
Complex E-Commerce Operations: Managing multiple digital processes—from product information and image verification to anti-counterfeiting and complaint handling—across disparate systems is challenging when performed manually.
Inefficient Manual Processes: Manual tasks in building and maintaining the e-commerce platform, verifying product images, and processing customer complaints are time-consuming, error-prone, and lead to inconsistent data management.
High Operational Risks: Inaccurate product data or unverified images can result in counterfeit issues and operational disruptions, while delays in complaint handling negatively impact customer satisfaction.
Solution
The solution leverages RPA and Generative AI to automate the entire digital commerce workflow. An RPA controller provides unified management and process orchestration—automating platform build and maintenance, invoking multi-level engines for data integration, and executing advanced image verification for anti-counterfeiting (by checking originality, Photoshop marks, searchability, and infringement issues). Additionally, the system automates customer complaint submission and email notifications, ensuring seamless human–computer collaboration.
Impact
Streamlined Operations: Automation eliminates manual intervention across key functions, reducing processing time and enhancing efficiency.
Enhanced Accuracy and Compliance: Automated image verification and data processing ensure product authenticity and robust anti-counterfeiting measures, while integrated complaint management improves customer service.
Operational Excellence: Consolidating diverse e-commerce tasks into a unified, automated system drives consistency, reduces risks, and delivers significant business value.